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What we run

Four disciplines that work as one funnel.

Search brings buyers in, paid reaches the ones who are not searching yet, nurture keeps them warm until sales is ready, and one report shows what each step produced.

SEO and GEO

Technical, on-page and off-page SEO for solution and industry pages in every market you sell into, plus optimisation so AI assistants name and cite you.

Technical SEOGEOLLM visibility
See SEO and GEO

LinkedIn and Google advertising

Sponsored content and InMail aimed at buyer roles, search and display for in-market demand, and landing pages that turn clicks into contacts.

LinkedIn AdsGoogle SearchDisplay
See paid campaigns

Inbound and lead nurturing

Personas, lead scoring and automated email workflows connected to the platform your sales team already uses.

PardotHubSpotMarketoEloquaLeadSquared
See inbound and nurture

Analytics and attribution

Cost per lead, lead-to-SAL ratio and organic share of voice by channel and market, so marketing and sales read the same numbers.

Funnel reportingAttributionDashboards
See analytics
How they fit

One funnel, four jobs.

Each discipline owns one stage. None of them works well on its own.

In our top-5 Indian IT company case, all four ran together. The share of marketing leads that sales accepted rose from 0.22% to 4.12% in twelve months.

Where to start

Which one do you need first?

Match what you see today to the discipline that usually moves it.

If this sounds familiarStart withBecause
Competitors outrank us, and AI assistants do not mention us.SEO and GEOVisibility is the constraint, and search gains compound over time.
We need leads in a new market quickly.LinkedIn and Google advertisingPaid produces leads in weeks while SEO builds.
Leads arrive, but sales does not follow up.Inbound and lead nurturingScoring and workflows decide which leads reach sales, and when.
Marketing and sales disagree on the numbers.Analytics and attributionAgree the definitions first, then optimise against them.
Proof by discipline

What each one has produced.

Results from programmes for technology and IT services companies, and from our largest SEO programme.

DisciplineProgrammeResult
SEO and GEOTop-5 Indian IT company; Heavy-duty tools maker (Liechtenstein); Blouin ArtInfo (2013)Organic traffic +325% and leads +217% in 6 months; organic traffic +302% and leads +273% in 6 months; 5 million pages, non-branded organic traffic +98%
LinkedIn and GoogleTop-5 Indian IT company; Coforge and NIIT TechnologiesCost per lead -52% in 6 months, 192 qualified LinkedIn contacts in 2.5 months; 400+ B2B leads from the USA and UK, cost per lead -30%
Inbound and nurtureTop-5 Indian IT companyAbout 4,200 qualified contacts added; lead-to-SAL ratio from 0.22% to 4.12% in 12 months
AnalyticsTop-5 Indian IT companyLead-to-SAL ratio tracked by channel: search 2.12%, SEO 4.37%, overall 4.12%; time on site +87%
Getting started

What the first three months look like.

A typical shape. We confirm the plan after the pipeline review.

Step 1

Month 1: Baseline

Agree lead definitions with sales, audit search, tracking and nurture setup, and set the first targets.

Step 2

Month 2: Build and launch

Fix the technical foundation, launch the first paid campaigns and landing pages, and set up scoring and workflows.

Step 3

Month 3: Optimise

Move budget to what produces qualified leads, publish the first briefed articles and review the funnel report with sales.

Ways to work together

Choose how we plug in.

Monthly retainer

Best for ongoing programmes with a steady scope. SEO, paid and nurture management, fortnightly reports and a monthly review.

Project, then retainer

Best for proving value first. An audit, campaign build, site migration or nurture set-up, then ongoing management once it is live.

Embedded pod

Best for teams that need capacity. A named team working inside your marketing group and reporting to your head of marketing.

Tools

What we work in.

We use the platforms you already own.

Nurture and automation

PardotHubSpotMarketoEloquaLeadSquared

Advertising

LinkedIn Campaign ManagerGoogle Ads

Search and analytics

Google Search ConsoleBing Webmaster ToolsGoogle AnalyticsGoogle Lighthouse

What we do not do

  • We are not a creative agency. No brand identities, campaign concepts or design retainers.
  • We are not a content agency. We plan the topics and brief your experts. We do not run a writing factory.
  • We are not a social media agency. We use LinkedIn to generate and nurture leads, not to manage your feed.

What remains is the part that decides pipeline: search, paid, nurture and measurement.

Technology clients across 19 yearsBirlasoftCoforgeAlibaba CloudInnodataEXL ServiceAlgoworksHyTechProIncessant TechnologiesGS1 IndiaOrtele Health
Pipeline review

Not sure where to start?

Send us your current lead-to-SAL ratio. We will show you which of the four is most likely to move it first.

Book a pipeline review

info@search-value.com
  1. A 30-minute callYou describe your funnel and where it leaks.
  2. A look at your funnel dataRead-only access to analytics and your nurture platform.
  3. First findingsWhat we would change first, and what it should move.
FAQ

Questions about our services, answered in detail.

Short answers first. Open any question for the detail.

See all questions →
Can we start with just one service?

Yes. Most clients start with the discipline that matches their biggest constraint and add the others as results come in. They work best together, but none of them requires the others.

We already have an in-house team. How do you fit in?

We work alongside it. A monthly retainer adds specialists to your plan, and an embedded pod works inside your marketing group and reports to your head of marketing.

What do you need from us?

Access to your analytics, ad accounts and marketing automation platform, a named contact on the sales side to agree lead definitions, and time with your subject experts for article briefs.

Which markets do you cover?

The US, UK, Europe and India, including multilingual campaigns where the market needs them.

How is the work priced?

As a monthly retainer, a project fee or an embedded pod. We scope it after a pipeline review, once we have seen your funnel.

What does Search Value do for IT services and technology companies?

We run SEO and GEO, LinkedIn and Google advertising, inbound lead nurturing and analytics, and we report on the number that matters to your sales team: the leads they accept.

Most B2B marketing is judged on traffic or form fills. We judge it on lead-to-SAL ratio, the share of marketing leads that sales accepts as worth following up. That one number connects search, paid media, nurture and reporting into a single funnel you can manage.

Can we start with just one service, or work alongside our in-house team?

Yes to both. Many clients start with one layer, such as an SEO audit or a paid programme, and add others once results show. We also work alongside in-house marketers, sales operations and agencies.

The layers are designed to work together but not to be mandatory. If you have a strong content team, we can plan topics and brief subject experts while you write. If your marketing automation is already running, we can focus on search and reporting. If you already have an SEO partner, we can review their work.

What we ask is clear ownership: who approves changes, who owns the website and who follows up with leads. We write that into a short responsibilities split at the start so nothing falls between teams.

How much does B2B SEO and digital marketing for an IT company cost?

We price as a monthly retainer, a project fee or an embedded pod, and we scope it after a pipeline review once we have seen your funnel. We do not publish a flat price because the right scope depends on your market and goals.

Three factors drive the cost: how competitive your target terms and audiences are, how much work the site needs before it can rank or convert, and how many channels you want us to run. A technical audit and migration plan is a project. Ongoing SEO, paid media and nurture is usually a retainer. If you want a named team that works as part of your marketing group, that is an embedded pod.

Beware of any agency that quotes a fixed price before it has looked at your site and funnel. A short pipeline review gives you a scoped proposal rather than a guess.

What happens in a pipeline review, and what do you need from us?

A pipeline review is a short conversation and a look at your funnel, from first visit to sales-accepted lead. We need access to your analytics, your CRM or marketing automation reporting and a few minutes with whoever owns sales follow-up.

We ask about your target accounts and markets, your current lead sources, how sales qualifies leads, and what has and has not worked. We then review your site, search visibility and tracking, and come back with what we would fix first and why.

You do not need a finished brief or a large budget to begin. The review ends with a clear view of the opportunity and, if it makes sense, a scoped proposal. You can book one here.

What is B2B SEO for IT services companies, and how is it different from consumer SEO?

B2B SEO for IT services is search optimisation aimed at a small number of high-value buyers who research for weeks, so it targets specific problems, services and industries rather than high-volume consumer keywords.

Consumer SEO chases volume. B2B IT services SEO chases relevance and intent: a CTO searching for an SAP migration partner, a head of operations comparing integration approaches, or a procurement lead shortlisting vendors. The searches are few, the deals are large, and one good page can be worth more than a thousand generic visits.

That changes the work. We prioritise service and industry pages, comparison and problem-led content, proof such as case studies, and technical health. We measure success by qualified leads, not sessions. Our guide to SEO for IT services companies goes deeper.

Is LinkedIn advertising worth it for B2B IT services companies?

Yes, when it is aimed at a defined account list and offers something worth the click. LinkedIn is expensive per click, so it pays only if the audience is precise and the follow-up converts into sales-accepted leads.

LinkedIn lets you target by job title, seniority, company size, industry and named accounts, which suits long-cycle IT services sales. The cost per lead is higher than search, but the quality can be much better when the targeting is tight and the content offer matches the stage of the buyer, for example a benchmark report, a migration checklist or a technical guide.

We usually send LinkedIn traffic to useful resources first and retarget engaged visitors with a stronger call to action, rather than pushing a contact form straight away. See our LinkedIn and Google advertising approach.

What is lead nurturing, and how long should a nurture programme run?

Lead nurturing is a sequence of relevant emails and content that moves a lead toward a sales conversation. For B2B IT services it often runs for several months, with different tracks for different interests and stages.

Most B2B leads are not ready to buy when they first fill a form. Nurture keeps you useful while they research: a guide on their topic, a case study from their industry, an invitation to a short review. Workflows branch on behaviour, so someone who visits pricing pages gets a different path from someone who read one article.

We design personas, scoring and workflows, then review performance monthly and prune what does not work. See inbound and lead nurturing.

How do we measure marketing ROI when B2B sales cycles are long?

Track leading indicators that connect to revenue: qualified leads, lead-to-SAL, sales-accepted pipeline and cost per accepted lead by channel, then tie them to closed deals as they arrive.

Revenue in IT services can take six to eighteen months to appear, so waiting for it hides what works. Instead, connect your website analytics to your CRM so each lead carries its source, campaign and first touch. Report the funnel stage by stage and keep the history, so when a deal closes you can see which channels helped.

We build that single funnel report as part of our analytics and attribution work.

What are the best practices for managing a B2B website?

Give the site a named owner, keep a change log, review performance monthly, audit quarterly, refresh your best pages and keep tracking, security and backups in order.

A B2B website is a sales asset, not a brochure, and it needs an operating rhythm.

  • Ownership: one person accountable for content, one for technology, one for approvals.
  • Monthly: check leads by source, top pages, Search Console errors and site speed.
  • Quarterly: audit titles, internal links, outdated pages, case studies and calls to action.
  • Always: test forms, keep a change log, and record why changes were made so you can learn from them.

Treat each change as a hypothesis you can measure.

Where is Search Value based, and which markets do you serve?

Search Value ITES Pvt Ltd is registered in India, and our clients are mostly IT services and technology companies in the United States, the United Kingdom, Europe and India.

We work remotely with clients across time zones, which is how we have operated for most of our history. Our early work came from the UK, Australia and the US, and today the majority of our programmes support technology companies selling into North America, Europe and India.

If you sell into a market we have not named, tell us. SEO, paid media and nurture work in most markets, and language or regional search behaviour is something we plan for at the start. Our Korean-language search work and twenty-language-site programme show how we handle multilingual search.

Start here

Tell us where your pipeline hurts.

Pick the closest topic and leave your details. We will come back with a clear view of what we would fix first.

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Topic: Too few leads

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