SEO and GEO for IT services companies:
found by buyers, named by AI.

GEO is optimising so AI assistants name and cite your firm when buyers ask about vendors. No one can promise a place in an answer. We improve the things you control and check regularly whether you are named.

No. We plan topics, build briefs and optimise pages, and your subject experts write. We are not a content agency.

In the top-5 IT company programme, rankings moved within six months. Competitive terms take longer, and we agree expectations before we start.

B2B SEO for IT services is search optimisation aimed at a small number of high-value buyers who research for weeks, so it targets specific problems, services and industries rather than high-volume consumer keywords.

Consumer SEO chases volume. B2B IT services SEO chases relevance and intent: a CTO searching for an SAP migration partner, a head of operations comparing integration approaches, or a procurement lead shortlisting vendors. The searches are few, the deals are large, and one good page can be worth more than a thousand generic visits.

That changes the work. We prioritise service and industry pages, comparison and problem-led content, proof such as case studies, and technical health. We measure success by qualified leads, not sessions. Our guide to SEO for IT services companies goes deeper.

Target buyer-intent keywords that combine a service, a problem or an industry, such as "SAP S/4HANA migration partner" or "ERP integration for manufacturers", rather than broad terms like "IT services".

We build a keyword map in three layers. First, commercial terms where buyers look for a provider: service plus location, industry or platform. Second, problem terms where they describe a pain before they know the solution. Third, comparison and evaluation terms such as alternatives, costs, timelines and risks.

Each keyword is assigned to one page, so pages do not compete with each other, and each page is built to answer the full question a buyer has. We also check what Google and AI assistants already show for these queries, so we can see what the page must do better. Read more in SEO for IT services companies.

Expect early signals such as indexing and ranking movement in two to four months, and meaningful lead growth from around six months, with the full effect over twelve. Competition and your starting site health change this.

SEO is cumulative. Month one is usually an audit and fixes: crawl and index problems, page speed, structure and tracking. Months two to four are content and page improvements and the first ranking movements for lower-competition terms. Months four to eight are where competitive terms start to move and organic leads become visible in your CRM.

A new domain or a site with a history of penalties takes longer. A site with good authority and weak structure can move faster. Anyone who promises page one in 30 days for a competitive B2B term is guessing or cutting corners.

Technical SEO is making sure search engines can crawl, understand and index your site efficiently: clean URLs, fast pages, correct canonicals, a sitemap, structured data and no broken links. Without it, good content struggles to rank.

For B2B sites the common technical problems are duplicate or near-duplicate service pages, slow pages from heavy scripts, orphan pages with no internal links, accidental noindex tags, broken redirects after a redesign, and missing structured data.

A technical audit checks crawlability, indexation, site architecture, Core Web Vitals, mobile usability, canonical tags, hreflang for multiple regions, XML sitemaps and robots rules. Fixing these is usually the fastest SEO win because it removes the ceiling on everything else. Our SEO and GEO service starts with this audit.

GEO is the practice of making your content clear, credible and easy to cite so AI assistants such as ChatGPT, Claude, Gemini and Perplexity describe your company accurately. It builds on SEO rather than replacing it.

Search engines rank pages. AI assistants synthesise answers and cite or paraphrase sources. To be included, your pages need a direct answer near the top, clear entity information (who you are, what you do, where, for whom), consistent facts across your site and the wider web, and structured data that machines can read.

We cannot guarantee a mention, because assistants choose their own sources. What we can do is make your pages the clearest answer available and measure how you are described each month. See our guide to GEO for technology companies.

No. AI assistants rely on the same public web content that SEO improves, so strong pages, clear structure and credible sources help you in both. But buyers increasingly ask assistants first, so visibility in AI answers is now worth measuring.

The practical approach is to treat SEO and GEO as one programme. Technical health, topical depth and authority still decide what search engines and assistants can find and trust. On top of that we add answer-first writing, clear definitions, FAQ content, structured data and consistent brand facts.

We also track how assistants answer your target questions every month, who they cite, and whether the description of your company is accurate. That tells you where to improve and gives you a baseline in a channel that is changing quickly.

Yes, if each post answers a real buyer question with expert depth. Publishing a few strong pieces a month beats daily thin posts, and updating your best pages usually pays back faster than writing new ones.

Good B2B content explains how to solve a problem, compares options honestly, shows a worked example or opens up the cost, risk and timeline of a decision. It is written or reviewed by someone who has done the work. Each piece should target one question, link to the relevant service page and end with a clear next step.

We recommend a topic plan tied to buyer stages, a realistic cadence your subject experts can sustain, and a quarterly refresh of the pages that already get impressions. Volume is not the goal; being the clearest answer is.

Map every old URL to its best new equivalent with a permanent 301 redirect, keep what already ranks, test on a staging site, submit the new sitemap, and monitor Search Console for errors for several weeks.

The biggest migration risks are broken redirects, lost pages that earned links, changed titles and headings on pages that ranked, and blocked crawling left on from staging. Before launch we export every indexed URL, your top landing pages and backlinks, and agree a redirect map. After launch we check that redirects return a single 301 hop to the right page, the sitemap is clean, canonicals are correct and analytics still work.

We then watch crawl errors, coverage and rankings daily at first and weekly after. We used exactly this method when relaunching our own site; see the marketing plan guide for how it fits the wider programme.

Schema markup is code that labels the content of a page so machines understand it. B2B sites typically use Organization, WebSite, BreadcrumbList, Service, Article and FAQPage.

Structured data helps search engines show richer results and helps AI systems identify entities. Use JSON-LD, keep it accurate to what is visible on the page and validate it with Google's Rich Results Test and the Schema Markup Validator.

It is not a magic ranking lever. It clarifies meaning, which supports both SEO and GEO.

Yes, speed affects both user experience and search performance through Core Web Vitals. Keep images compressed, limit third-party scripts, use caching and a content delivery network, and test on mobile.

The three Core Web Vitals measure loading (Largest Contentful Paint), responsiveness (Interaction to Next Paint) and visual stability (Cumulative Layout Shift). Heavy chat widgets, tag managers and tracking scripts are the usual culprits on B2B sites.

A lightweight, statically served site like ours loads quickly and has a smaller attack surface. Whatever platform you use, test with PageSpeed Insights and review after every new script is added.