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GuidesGuides for marketing leaders at IT and technology companies
Practical, plain-language guides on getting leads that sales accepts. Each one ends with a checklist you can download and hand to your team.
Lead-to-SAL ratio
What it is, how to calculate it and how to improve it. Definitions, a worked example and a monthly report.
Read the guide →B2B digital marketing plan
Six steps and a 90-day calendar for IT services companies, from buyers to the monthly lead report.
Read the guide →SEO for IT services companies
Service pages, industry pages, expert content, technical checks and what to report.
Read the guide →GEO for technology companies
How to get cited by ChatGPT, Claude and other AI assistants.
Read the guide →Email deliverability
Keep B2B campaigns out of spam: authentication, warmup, lists, content and the law.
Read the guide →Website migration checklist
Move to a new site without losing search traffic or leads. Phase by phase.
Read the guide →Landing page guide
What a B2B landing page needs, from the objective to the test plan.
Read the guide →
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