Work / College Search
College SearchEducation · SEO, paid media and analyticsCost per lead down 22% and organic traffic up 34% in six months
- Industry
- Education
- Services
- SEO, paid media, analytics
- Period
- Six months
Who this was for.
College Search is an online platform where students look up colleges, courses and entrance exams in India. It lists colleges by course and location, offers comparison and admission tools, and publishes exam and counselling content for large numbers of monthly visitors.
A student search platform depends on two things: being found when students research options, and generating enquiries at a cost that makes sense.
What we did.
Over six months we ran SEO, paid media and analytics to improve visibility in education searches, attract prospective students and generate enquiries at a lower cost.
Cost per lead fell 22% while organic traffic grew 34%. Organic growth and a lower cost per lead moved together, so the platform gained enquiries without a matching rise in spend.
Other case studies.
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Read the case study →A global heavy-duty tools makerManufacturing · Liechtenstein HQOrganic traffic up 302% against marketplaces in India
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Read the case study →The work behind this result.
SEO for IT services companies
How buyers search, and the page types that earn leads.
Lead-to-SAL ratio
The measure we report on every programme.
SEO and GEO
Be found in search and cited in AI answers.
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