Work / CEAT Tyres
CEAT TyresAutomotive · Paid media and campaignsCampaign reach up 56% and social engagement up 43% in eight months
- Industry
- Automotive, tyres
- Services
- Paid media, social campaigns
- Period
- Eight months
Who this was for.
CEAT is one of India’s largest tyre manufacturers and part of the RPG Group. Its range covers car and SUV tyres, bike and scooter tyres, commercial tyres, and agricultural and off-highway tyres, and it sells in India and in international markets.
In a category where buyers choose slowly and trust a familiar name, steady reach and engagement matter as much as any single promotion.
What we did.
Over eight months we ran paid media and social campaigns to expand reach, promote products and support engagement with dealers and consumers.
Campaign reach grew 56% and social engagement grew 43% across the period, measured against where the programme started. More people saw the brand, and more of them interacted with it.
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