Work / ACC Cement
ACC CementBuilding materials · SEO and analyticsOrganic traffic up 31%, with 36% more visibility on priority search terms in nine months
- Industry
- Building materials, cement
- Services
- SEO, analytics
- Period
- Nine months
Who this was for.
ACC is one of India’s best-known cement brands. Founded in 1936, it is part of the Adani Group and sells through a large network of dealers and customers across the country.
Cement is bought through dealers and project decisions, and many buyers start with general searches rather than a brand name. That is why visibility on non-branded terms matters here.
What we did.
Over nine months we ran SEO and analytics to improve discoverability, strengthen organic performance and track engagement across the company’s priority segments. The focus was on non-branded searches, where buyers first look and no brand is yet chosen.
Organic traffic grew 31%, and visibility for the priority non-branded terms grew 36%, over the period.
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SEO for IT services companies
How buyers search, and the page types that earn leads.
Lead-to-SAL ratio
The measure we report on every programme.
SEO and GEO
Be found in search and cited in AI answers.
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