Work / Aakash Institute
Aakash InstituteEducation · Google Ads for a platform launch11,600+ ad clicks and a 21% search conversion rate for an e-learning launch
- Industry
- Education, test preparation
- Services
- Google Ads, pre-launch campaign
- Stage
- Platform launch
Who this was for.
Aakash Institute is one of India’s best-known test-preparation institutes, with a long record in medical (NEET) and IIT-JEE coaching and foundation courses for school students.
Coaching was moving online, and the institute was launching Aakash iConnect, its e-learning platform. A launch like this needs interest to exist before the product does.
What we did.
We ran Google Ads for the launch of Aakash iConnect, using search, display and remarketing, including a pre-launch “coming soon” campaign that built interest before the platform went live.
The campaigns drew 11,600+ ad clicks, of which 1,414 converted. Search campaigns converted at 21%.
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